2010: Foundation & Dazzle

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Fashion elevated to new dramatic heights has always been the hallmark of Fashion Royalty- its very Foundation, its raison d'être, if you will.

This year we introduce not one, but two collections in one!

The Foundation Collection: The very base of FR!

For 2010, Jason Wu and his design team bring back the FR in Fashion Royalty. Filled with innovative, modern and sophisticated couture looks, the Foundation Collection is composed of collector favorite characters like Eugenia Perrin Frost, Natalia Fatale and Lukas Maverick! As everyone patiently awaits the return of the most iconic character of them all, Véronique Perrin, speculation abounds. Which one of these ladies and debonair gentlemen will discover the whereabouts of the most beloved beauty guru of the doll world? Stay tuned... she can't be that far away! Watch the story unfold through every character of the Fashion Royalty Foundation Collection!

The Dazzle Collection: Swingin' Fun!

The gurus at W Cosmetics are well known for their love of fashion and their playful-yet-sophisticated approach to selecting themes for their ad campaigns and this year is no exception.  After going "back to the future" last year, this year the current CEO of W Cosmetics, Vanessa Perrin, chose the swinging 60s as her inspiration for her next hit ad campaign and she's enlisted various celebrities to help pack a punch.  With the assistance of TV personality Dania Zarr, long time family friend and model Adèle Makéda and rival Kyori Sato, Vanessa has created a campaign that is both fun and original and that truly puts forward some of W's latest makeup palettes!  Definitely a look that would make Véronique Perrin proud... and very soon she'll be telling her sister Vanessa face to face!